Being an entrepreneur requires various skills and knowledge, but above all, effort and perseverance. In such a long way to go, making mistakes is a very big possibility – it is human to fail – but to help you in your entrepreneurial life, we tell you what are the most common mistakes so that you try to avoid them.
- Don’t land the idea
Yes, we know that in our minds, everything sounds easier and more beautiful, but when it comes to bringing them to reality, it is when we see that perhaps it is not as viable as we thought. Try to write in a notebook your idea, how to achieve it, what for, what you need and the steps to follow; this will make your entrepreneurship process less complicated.
- Do not investigate the target audience
Maybe the product or service you want to offer is great, but if you do not offer it in the right place or to the right people, your sales will probably not prosper, so it is important to know who you are going to offer your product to.
- Consider it a hobby
Being an entrepreneur is not just having the idea and a half trying to get it started; it is constant and working on it every day —even weekends—, a business to which you only dedicate your free time is unlikely to prosper.
- Ignorance of the laws
No, you do not need to be a lawyer or know the penal code by heart, but you do need to have basic knowledge of the legal guidelines that apply to you, such as Commerce, Labor – especially if your intention is to found a company -, even many others that are necessary to establish a business – use of commercial land, rental contracts, services or contracts with suppliers and customers.
- Make bad investments
We always hear that the best thing is to invest because this generates returns for us; however, you have to know how to invest. For example: if you want to start a printing business, obviously you will need the necessary tools and machinery, but it is important to do it little by little, starting with a printer —or up to 2— is good, and as your demand grows, acquire more Do not buy five machines at a pull when surely when you start you will only need one, and you will have the rest resting.
- Do not follow up on clients
If you already got someone to buy what you offer, don’t neglect it! The process does not end when closing the sale; don’t just focus on attracting new customers, you must maintain the old ones, from knowing how they are with what they have acquired, their perception of the product or service and their opinion of improvement, this can make the difference between a returning customer – and you recommend— one who switches to the competition.