This question has always been and surely will always be the eternal question for both B2B and B2C businesses like e-commerce. The key to the sale is the generation of contacts that later become people interested in our products and services to finally become customers. Depending on the product we sell, the sale process will be more or less fast and complex and most of it can happen in an orderly fashion via a sales funnel. Supporting this funnel, there are two main things you have to know about.
Content is the cornerstone of lead nurturing, but we are increasingly generating more content.
The agencies have become experts in content generation for the web, for social networks, for blogs, etc. which leads us to find:
The consequence is that the potential client we are targeting will raise their defenses, making themselves immune to our content creation efforts.
The lesson is that in order to make successful lead nurturing strategies, it will be necessary to create quality content that:
To achieve this, you have to put yourself in the shoes of your buyer talking about their needs and problems, not how good you are, and address the issue so that you know how to cross your client’s interests with those facets in which you are better than your competitors.
Don’t forget that content strategies are long-distance races, so you will have to have a coherent strategy and create quality content in a sustained manner over time.
All this is difficult and, in the current situation, even more difficult, but generating quality content is also, in turn, increasingly important.
But the best content targeting the wrong person will have no effect. If you prepare marketing content and send it to an IT person, they will not be interested.
The personalization of the messages must take into account both cases: the person and the segment. Sometimes we will use them together and others, separated according to the nature of the communication in each case.
In the case of B2B customers, when a seller contacts the customer directly, the sending of lead nurturing campaigns must be stopped.
Marketing automation platforms allow potential customer behaviors to be used as triggers for personalized content delivery so that we can deliver the right content to the right audience at the best time. This type of communication is always the one that is read the most and the one that interacts the most.
If you implement a good lead generation strategy in the different areas of influence such as events, web, prospecting, email, advertising, etc, you should not forget the purpose, which is none other than turning them into customers.
Between 40 and 60% of the marketing budget should be used for lead generation and the rest for conversion. It is very common to find companies that generate leads and then do not have a strategy or budget to try to qualify and convert these leads into customers.…Read More
Being an entrepreneur requires various skills and knowledge, but above all, effort and perseverance. In such a long way to go, making mistakes is a very big possibility – it is human to fail – but to help you in your entrepreneurial life, we tell you what are the most common mistakes so that you try to avoid them.
Yes, we know that in our minds, everything sounds easier and more beautiful, but when it comes to bringing them to reality, it is when we see that perhaps it is not as viable as we thought. Try to write in a notebook your idea, how to achieve it, what for, what you need and the steps to follow; this will make your entrepreneurship process less complicated.
Maybe the product or service you want to offer is great, but if you do not offer it in the right place or to the right people, your sales will probably not prosper, so it is important to know who you are going to offer your product to.
Being an entrepreneur is not just having the idea and a half trying to get it started; it is constant and working on it every day —even weekends—, a business to which you only dedicate your free time is unlikely to prosper.
No, you do not need to be a lawyer or know the penal code by heart, but you do need to have basic knowledge of the legal guidelines that apply to you, such as Commerce, Labor – especially if your intention is to found a company -, even many others that are necessary to establish a business – use of commercial land, rental contracts, services or contracts with suppliers and customers.
We always hear that the best thing is to invest because this generates returns for us; however, you have to know how to invest. For example: if you want to start a printing business, obviously you will need the necessary tools and machinery, but it is important to do it little by little, starting with a printer —or up to 2— is good, and as your demand grows, acquire more Do not buy five machines at a pull when surely when you start you will only need one, and you will have the rest resting.
If you already got someone to buy what you offer, don’t neglect it! The process does not end when closing the sale; don’t just focus on attracting new customers, you must maintain the old ones, from knowing how they are with what they have acquired, their perception of the product or service and their opinion of improvement, this can make the difference between a returning customer – and you recommend— one who switches to the competition.…Read More
We are going with those things that self-taught entrepreneurs bother us with:
The frustration of not being able to understand something you are studying on your own.
It is not understood how the self-taught are sometimes belittled if they should rather be admired because they have to learn things without the help of anyone. When you are in the University, any doubt will be answered by the specialist professor in the chair, but when you are learning only by your own means from your home through the internet or books, having doubts becomes something really desperate.
When you say that you are self-taught, they think you are doing something related to an art.
Although in the arts it is an area in which it is common to be self-taught, as well as some of its creative ramifications, such as design or content writing, for the self-taught entrepreneur it is continuous learning of all kinds of disciplines, such as marketing, finance, leadership, social networks, negotiation, sales, logistics, psychology.
In reality, learning never stops, so the self-taught entrepreneur, although perhaps he did not study a traditional career, possibly throughout his life he ends up studying and learning much more than who only graduated and went to work from there.
That they tell you, “but you know a lot not to have studied.”
The term “study” implies acquiring knowledge, not only a university student can be considered, because anyone who decides to learn something new already is, regardless of whether they learn it from home or from a position in a classroom. This statement is not only offensive, but it can also be quite wrong because a self-taught person who researches every day can know much more about his area than someone who has a couple of diplomas hanging on his wall, and also applies in the opposite way so that it is not correct to generalize since everything is relative.
You don’t know what it is to sleep peacefully
When you start a business, you are like your “baby,” and you need care and love 24 hours a day, every day of the year. One of the most important and difficult lessons is learning to delegate and lead appropriately. Meanwhile, we think that like us, and no one will be able to do those 1,200 tasks that we have pending, so finally, sleeping peacefully for 8 hours ends up being a utopia.
We will be so tired sometimes that we will even think that we should have finished our studies and obtained that Administrator diploma, in total, we would have health insurance and guaranteed retirement without having to kill our backs a lot, but then we remember all the greatness that we can achieve by creating our own business, and we realize that we could not have made a better decision. The more it costs you, the closer you are to succeed.…Read More
We live in hurried times, much more than it has been in years, so we must stop for a moment to analyze how the world is developing today, and of course, we also begin to vibrate at its own pace. 2020 is full of new challenges for us as entrepreneurs in a highly competitive world, but it is also exciting to prepare to surf that great wave of changes that are coming, right?
Based on what is estimated to be the year 2020, we have prepared for you a list of 3 essential tips to take into account so that your business is not a newspaper from yesterday but constant news throughout the year:
Well, we start with the obvious, and that is that we are talking about 2020! That “wait until I get home to check” excuse no longer works because we literally have connectivity at our fingertips everywhere. If it is not on our computer, it is on our laptops, but on our smartphone, but on our tablet, and if not even on our watch! There are endless options to stay connected to our business from anywhere, anytime, plus basically, any establishment has free Wi-Fi.
Being able to always be there allows us to be one step ahead of those who are not, so for this coming year, aim to be connected to your customers and all the needs of your business from the wide variety of devices it offers us.
And this is aimed at all the managers of a company, physical or online, since every day the cash becomes less important; actually, most of the payment transactions are being executed electronically, so it is estimated that in 2020, this fact will take greater meaning.
We don’t want to give our customers an excuse not to make a purchase, do we? So the most logical thing is that in this 2020 we have available to them as many alternatives as possible so that they can pay for their product or services: points of sale, Paypal, transfers to different international bank accounts, etc.
As we said above, there really is no excuse to keep you disconnected, and at this point, we emphasize how important the phone is in these times. Smartphones have become an extension of the arm of most people; let’s be frank; we use it for absolutely everything. We can buy anything out there, pay bills, communicate with someone no matter where they are, and entertain ourselves, anyway! If we could choose a device that is really transcendental and very important, surely the smartphone would win the jackpot.
Thinking about this same fact is that one of our recommendations for 2020 is that your company if it is viable and significant has its own app. Why does it? Because the applications are very easy to use -as long as they are well designed-, in addition to being the perfect pretext to be very close to your customers at any time. Depending on the activity that your brand develops, you can create a very functional app that complements your website.