Year: 2020


How to Convert Your Visitors into Customers

This question has always been and surely will always be the eternal question for both B2B and B2C businesses like e-commerce. The key to the sale is the generation of contacts that later become people interested in our products and services to finally become customers. Depending on the product we sell, the sale process will be more or less fast and complex and most of it can happen in an orderly fashion via a sales funnel. Supporting this funnel, there are two main things you have to know about.

The Content

Content is the cornerstone of lead nurturing, but we are increasingly generating more content.

The agencies have become experts in content generation for the web, for social networks, for blogs, etc. which leads us to find:

  • Blog posts that are basically copies of others
  • Four sentence ideas that stretch to become a 100-page e-book
  • Videos with interviews that do not provide any valuable information
  • Microists dealing with obvious themes disguised in depth

The consequence is that the potential client we are targeting will raise their defenses, making themselves immune to our content creation efforts.

The lesson is that in order to make successful lead nurturing strategies, it will be necessary to create quality content that:

  • Be recognized in your market.
  • Intelligent
  • Useful
  • Entertaining (not fun, but easy to consume)
  • Always consistent so as not to disappoint the customer
  • That it is worth it

To achieve this, you have to put yourself in the shoes of your buyer talking about their needs and problems, not how good you are, and address the issue so that you know how to cross your client’s interests with those facets in which you are better than your competitors.

Don’t forget that content strategies are long-distance races, so you will have to have a coherent strategy and create quality content in a sustained manner over time.

All this is difficult and, in the current situation, even more difficult, but generating quality content is also, in turn, increasingly important.

Buyer Persona

But the best content targeting the wrong person will have no effect. If you prepare marketing content and send it to an IT person, they will not be interested.

The personalization of the messages must take into account both cases: the person and the segment. Sometimes we will use them together and others, separated according to the nature of the communication in each case.

In the case of B2B customers, when a seller contacts the customer directly, the sending of lead nurturing campaigns must be stopped.

Marketing automation platforms allow potential customer behaviors to be used as triggers for personalized content delivery so that we can deliver the right content to the right audience at the best time. This type of communication is always the one that is read the most and the one that interacts the most.

If you implement a good lead generation strategy in the different areas of influence such as events, web, prospecting, email, advertising, etc, you should not forget the purpose, which is none other than turning them into customers.

Between 40 and 60% of the marketing budget should be used for lead generation and the rest for conversion. It is very common to find companies that generate leads and then do not have a strategy or budget to try to qualify and convert these leads into customers.…

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Common Mistakes That Entrepreneurs Make

Being an entrepreneur requires various skills and knowledge, but above all, effort and perseverance. In such a long way to go, making mistakes is a very big possibility – it is human to fail – but to help you in your entrepreneurial life, we tell you what are the most common mistakes so that you try to avoid them.

  1. Don’t land the idea

Yes, we know that in our minds, everything sounds easier and more beautiful, but when it comes to bringing them to reality, it is when we see that perhaps it is not as viable as we thought. Try to write in a notebook your idea, how to achieve it, what for, what you need and the steps to follow; this will make your entrepreneurship process less complicated.

  1. Do not investigate the target audience

Maybe the product or service you want to offer is great, but if you do not offer it in the right place or to the right people, your sales will probably not prosper, so it is important to know who you are going to offer your product to.

  1. Consider it a hobby

Being an entrepreneur is not just having the idea and a half trying to get it started; it is constant and working on it every day —even weekends—, a business to which you only dedicate your free time is unlikely to prosper.

  1. Ignorance of the laws

No, you do not need to be a lawyer or know the penal code by heart, but you do need to have basic knowledge of the legal guidelines that apply to you, such as Commerce, Labor – especially if your intention is to found a company -, even many others that are necessary to establish a business – use of commercial land, rental contracts, services or contracts with suppliers and customers.

  1. Make bad investments

We always hear that the best thing is to invest because this generates returns for us; however, you have to know how to invest. For example: if you want to start a printing business, obviously you will need the necessary tools and machinery, but it is important to do it little by little, starting with a printer —or up to 2— is good, and as your demand grows, acquire more Do not buy five machines at a pull when surely when you start you will only need one, and you will have the rest resting.

  1. Do not follow up on clients

If you already got someone to buy what you offer, don’t neglect it! The process does not end when closing the sale; don’t just focus on attracting new customers, you must maintain the old ones, from knowing how they are with what they have acquired, their perception of the product or service and their opinion of improvement, this can make the difference between a returning customer – and you recommend— one who switches to the competition.…

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Some Basic Digital Marketing Tips For Growing Your Business

The opportunities they offer for companies and personal brands are huge, so there are some key concepts and strategies you need to know to make the most of them. That is why today, we bring you the best digital marketing tips to grow your business, take the advantages of the changes they have made towards visual content, and prepare to grow.

From spoken to visual

We have reached a point where we are literally saying 1,000 words with a single image, photo, or video. But this is no longer so surprising due to the visual change that is happening around us. And now, with new imaging tools coming onto the scene, more business owners are recognizing the benefits of creating their own images.

This means a great opportunity that every business can take advantage of. If we can learn to use images, photos, videos, and other visual media in our online marketing, then we will have a better chance of reaching more people with our message.

Post frequently

We cannot leave this advice out. Regularly broadcasting content is still one of the best ways to ensure social media projection. Post frequently and remember not to be away for long.

  • Advantages: You keep people connected to your business between each marketing campaign you carry out and ensure that your brand is on people’s minds at all times.

Original and creative content

Every year this becomes more and more urgent. It is incredibly difficult to make yourself known now due to the immense saturation of material on the internet and social media. This means that we should start spicing up posts with infographics, links to messages, and so on. Here is a guide to creating your own original visual content.

  • To create: Use smartphone apps for photos like Instagram, Overgram, or Phonto to take original images relevant to company content.
  • For Editing: Learn how to use quality collage editing programs to create relevant quotes, short tutorials, infographics, and more.
  • To be shared: Create material that you can share on massive platforms like Facebook, containing an educational tutorial or infographic, a SlideShare presentation, an animated video, or any original idea you can flaunt on other social media sites.
  • To grow in the networks: Finally, keep in mind that everything you create is useful and inspiring. Information that helps or inspires is usually one of the most common and shared content, especially on Pinterest and Facebook.

Stay on what you’re good at

It is always better to be very good at something, and only then, venture out and try to get momentum on other platforms. Considering how easy it is to join almost any social network, the idea is that you drive and stay in the one that best suits you. One of the digital marketing tips to grow your business is to stay active, several companies already have completely inactive social media accounts, and that does not look very good, so until you have built your complete business models in one platform initially, you should not extend it to others.

In recent times, providing customer service through social media is increasingly being embraced by large companies. For many brands, it is the only way to go to establish better relationships with the public and increase the reach of their campaigns.

Customer service doesn’t have to be intense, as a business, you could just try to respond to what your customers are saying about the company, good and bad. But the more you do it, and the more you show the public that you are really involved in the conversation about your company, the more people are going to be attracted to your business.…

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Business Awards

8 Tips For Entrepreneurs To Win Business Prizes

Without a doubt, if we have done something well here, it is to win prizes. There have even been people who joked that this really was our business model. As it has been one of the things that have helped us the most, we wanted to share some tips that have helped us win them:

  1. The first thing to be clear if you need prizes or not. The reason is clear; we have to reach the general public; a cheap way to do it is through the communication that is achieved by winning. We also needed a lot of credibilities, as it was a very young company that competed with large companies, and having the backing of prestigious awards had helped us. If we hadn’t needed those two things, we wouldn’t have introduced ourselves to either. Of course, for the pure ego, it would not because it is very time-consuming.
  2. Second, introduce yourself. Yes, it is obvious, but I am surprised by the number of people who complain that they are not awarded prizes, and when you ask them, it turns out that they never participate. It is true that for some award, it is not necessary to present yourself, but you must also make merits to get it, which is an indirect way of presenting yourself.
  3. Have a good story to tell. This is also essential; sometimes it does not just have a good project but how to tell it. We usually make the mistake of talking about technology and product, when people are interested in knowing more about what it solves, how it helps make a better world.
  4. Spend time preparing. Major business awards often require a lot of documentation (which is why a lot of people don’t show up). Be clear that you are going to have to dedicate efforts and resources to that part. For the most important we have needed about two weeks of work. Communicate your project a lot beforehand, the more it may sound to them, it is much better because you save time in explaining it, and you will be able to transmit its contributions, which are often the most important.
  5. If it is an award where there is a public vote, do not hesitate; mobilize your friends and acquaintances. You don’t win just with them, but they add up. Today, thanks to social networks, it is easy to do this, make sure you are on all of them.
  6. Submit to many contests. We have won or been finalists in seven, but we have lost many more. If, after a few, you do not get a result, it is better to check if you are doing something wrong.
  7. Trust luck. There is always something that does not depend on you. You can make all the above points perfect and not win.
  8. And a general key that is valid for this, business and life in general: perseverance.

So cheer up and good luck.…

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Things That Self-Taught Entrepreneurs Bother Us

We are going with those things that self-taught entrepreneurs bother us with:

The frustration of not being able to understand something you are studying on your own.

It is not understood how the self-taught are sometimes belittled if they should rather be admired because they have to learn things without the help of anyone. When you are in the University, any doubt will be answered by the specialist professor in the chair, but when you are learning only by your own means from your home through the internet or books, having doubts becomes something really desperate.

When you say that you are self-taught, they think you are doing something related to an art.

Although in the arts it is an area in which it is common to be self-taught, as well as some of its creative ramifications, such as design or content writing, for the self-taught entrepreneur it is continuous learning of all kinds of disciplines, such as marketing, finance, leadership, social networks, negotiation, sales, logistics, psychology.

In reality, learning never stops, so the self-taught entrepreneur, although perhaps he did not study a traditional career, possibly throughout his life he ends up studying and learning much more than who only graduated and went to work from there.

That they tell you, “but you know a lot not to have studied.”

The term “study” implies acquiring knowledge, not only a university student can be considered, because anyone who decides to learn something new already is, regardless of whether they learn it from home or from a position in a classroom. This statement is not only offensive, but it can also be quite wrong because a self-taught person who researches every day can know much more about his area than someone who has a couple of diplomas hanging on his wall, and also applies in the opposite way so that it is not correct to generalize since everything is relative.

You don’t know what it is to sleep peacefully

When you start a business, you are like your “baby,” and you need care and love 24 hours a day, every day of the year. One of the most important and difficult lessons is learning to delegate and lead appropriately. Meanwhile, we think that like us, and no one will be able to do those 1,200 tasks that we have pending, so finally, sleeping peacefully for 8 hours ends up being a utopia.

We will be so tired sometimes that we will even think that we should have finished our studies and obtained that Administrator diploma, in total, we would have health insurance and guaranteed retirement without having to kill our backs a lot, but then we remember all the greatness that we can achieve by creating our own business, and we realize that we could not have made a better decision. The more it costs you, the closer you are to succeed.…

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3 Essential For Entrepreneurs To Keep Their Businesses Relevant In 2020

We live in hurried times, much more than it has been in years, so we must stop for a moment to analyze how the world is developing today, and of course, we also begin to vibrate at its own pace. 2020 is full of new challenges for us as entrepreneurs in a highly competitive world, but it is also exciting to prepare to surf that great wave of changes that are coming, right?

Based on what is estimated to be the year 2020, we have prepared for you a list of 3 essential tips to take into account so that your business is not a newspaper from yesterday but constant news throughout the year:

  1. Stay connected to your business from anywhere

Well, we start with the obvious, and that is that we are talking about 2020! That “wait until I get home to check” excuse no longer works because we literally have connectivity at our fingertips everywhere. If it is not on our computer, it is on our laptops, but on our smartphone, but on our tablet, and if not even on our watch! There are endless options to stay connected to our business from anywhere, anytime, plus basically, any establishment has free Wi-Fi.

Being able to always be there allows us to be one step ahead of those who are not, so for this coming year, aim to be connected to your customers and all the needs of your business from the wide variety of devices it offers us.

  1. Be present on all payment platforms

And this is aimed at all the managers of a company, physical or online, since every day the cash becomes less important; actually, most of the payment transactions are being executed electronically, so it is estimated that in 2020, this fact will take greater meaning.

We don’t want to give our customers an excuse not to make a purchase, do we? So the most logical thing is that in this 2020 we have available to them as many alternatives as possible so that they can pay for their product or services: points of sale, Paypal, transfers to different international bank accounts, etc.

  1. Apps will be everything, so join the game!

As we said above, there really is no excuse to keep you disconnected, and at this point, we emphasize how important the phone is in these times. Smartphones have become an extension of the arm of most people; let’s be frank; we use it for absolutely everything. We can buy anything out there, pay bills, communicate with someone no matter where they are, and entertain ourselves, anyway! If we could choose a device that is really transcendental and very important, surely the smartphone would win the jackpot.

Thinking about this same fact is that one of our recommendations for 2020 is that your company if it is viable and significant has its own app. Why does it? Because the applications are very easy to use -as long as they are well designed-, in addition to being the perfect pretext to be very close to your customers at any time. Depending on the activity that your brand develops, you can create a very functional app that complements your website.

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The Best Marketing Tips For Home Service Companies

Currently, the competition in the market is fierce in all sectors, and this is why companies that know how to position themselves well in the market and carry out good marketing have undoubtedly a lot of livestock in order to improve their sales and keep themselves well above their sector.

It is important to work locally

Firstly, with this type of company, it is essential to do marketing locally. This means that it is important to work well in marketing to be able to position yourself well in the locality, obtaining the favor of other types of companies and entities at the local level.  It can be interesting to enter the chamber of commerce and different associations at the local level, make announcements in local media, and of course, also position the company online locally.

You have to analyze everything

It is certainly very important to analyze everything if we really want to position our home services company very well. It is important to keep a good track of all marketing actions, both those that we carry out externally as well as online and of course, you should always correct the things that are not working and maximize those that are serving something to continue positioning your home services company in a very efficient way and consolidating it in the market.

Customer service is the key

Another point that must be completely clear from the beginning is that taking care of customer service is key. For this, we recommend always using some assistance software or also online chats for the shopping cart to make your customers feel truly valued and to be able to retain them. It is also important to improve your website because this will improve the experience of your customers and will undoubtedly improve the positioning of your company.

He knows the market very well

It also seems especially important to us that you pay a lot of attention to the market, your competitors and all the companies in your sector in general to discover new ways to reach your customers, see what you don’t have to do, offer interesting things and generally find many Alternatives to improve your marketing in a much more efficient and intelligent way, because many times it is not about doing more things, but doing them better to really get there.

At this point, it is also very interesting that you follow the latest marketing trends, always checking web pages in the same sector to see what works and what does not work. If you know all the trends at a technological level and also the best techniques, without a doubt in a short time you will be able to take your business to the top, and also you will be able to share very interesting news and data with all your clients in your social media accounts.

Always define your goals

Finally, to succeed with your home services company, it seems essential to us that you bear in mind the importance of defining your goals very well. If you have a business that has surely been told that you should think big but focuses on the local and with the marketing plans, the same thing happens. You should not waste time or resources investing in advertising in places where you are not going to provide a service. The best things you can do are focus on your area and offer the best possible service.

You can use online and offline advertising,  create a quality website and take care of SEO positioning and in general also take great care of social networks to offer a great service for the home and attract many customers with your marketing campaigns only by focusing them well and focusing on what that really interests you.…

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