The opportunities they offer for companies and personal brands are huge, so there are some key concepts and strategies you need to know to make the most of them. That is why today, we bring you the best digital marketing tips to grow your business, take the advantages of the changes they have made towards visual content, and prepare to grow.
From spoken to visual
We have reached a point where we are literally saying 1,000 words with a single image, photo, or video. But this is no longer so surprising due to the visual change that is happening around us. And now, with new imaging tools coming onto the scene, more business owners are recognizing the benefits of creating their own images.
This means a great opportunity that every business can take advantage of. If we can learn to use images, photos, videos, and other visual media in our online marketing, then we will have a better chance of reaching more people with our message.
We cannot leave this advice out. Regularly broadcasting content is still one of the best ways to ensure social media projection. Post frequently and remember not to be away for long.
Original and creative content
Every year this becomes more and more urgent. It is incredibly difficult to make yourself known now due to the immense saturation of material on the internet and social media. This means that we should start spicing up posts with infographics, links to messages, and so on. Here is a guide to creating your own original visual content.
Stay on what you’re good at
It is always better to be very good at something, and only then, venture out and try to get momentum on other platforms. Considering how easy it is to join almost any social network, the idea is that you drive and stay in the one that best suits you. One of the digital marketing tips to grow your business is to stay active, several companies already have completely inactive social media accounts, and that does not look very good, so until you have built your complete business models in one platform initially, you should not extend it to others.
In recent times, providing customer service through social media is increasingly being embraced by large companies. For many brands, it is the only way to go to establish better relationships with the public and increase the reach of their campaigns.
Customer service doesn’t have to be intense, as a business, you could just try to respond to what your customers are saying about the company, good and bad. But the more you do it, and the more you show the public that you are really involved in the conversation about your company, the more people are going to be attracted to your business.…Read More
Without a doubt, if we have done something well here, it is to win prizes. There have even been people who joked that this really was our business model. As it has been one of the things that have helped us the most, we wanted to share some tips that have helped us win them:
So cheer up and good luck.…Read More
We are going with those things that self-taught entrepreneurs bother us with:
The frustration of not being able to understand something you are studying on your own.
It is not understood how the self-taught are sometimes belittled if they should rather be admired because they have to learn things without the help of anyone. When you are in the University, any doubt will be answered by the specialist professor in the chair, but when you are learning only by your own means from your home through the internet or books, having doubts becomes something really desperate.
When you say that you are self-taught, they think you are doing something related to an art.
Although in the arts it is an area in which it is common to be self-taught, as well as some of its creative ramifications, such as design or content writing, for the self-taught entrepreneur it is continuous learning of all kinds of disciplines, such as marketing, finance, leadership, social networks, negotiation, sales, logistics, psychology.
In reality, learning never stops, so the self-taught entrepreneur, although perhaps he did not study a traditional career, possibly throughout his life he ends up studying and learning much more than who only graduated and went to work from there.
That they tell you, “but you know a lot not to have studied.”
The term “study” implies acquiring knowledge, not only a university student can be considered, because anyone who decides to learn something new already is, regardless of whether they learn it from home or from a position in a classroom. This statement is not only offensive, but it can also be quite wrong because a self-taught person who researches every day can know much more about his area than someone who has a couple of diplomas hanging on his wall, and also applies in the opposite way so that it is not correct to generalize since everything is relative.
You don’t know what it is to sleep peacefully
When you start a business, you are like your “baby,” and you need care and love 24 hours a day, every day of the year. One of the most important and difficult lessons is learning to delegate and lead appropriately. Meanwhile, we think that like us, and no one will be able to do those 1,200 tasks that we have pending, so finally, sleeping peacefully for 8 hours ends up being a utopia.
We will be so tired sometimes that we will even think that we should have finished our studies and obtained that Administrator diploma, in total, we would have health insurance and guaranteed retirement without having to kill our backs a lot, but then we remember all the greatness that we can achieve by creating our own business, and we realize that we could not have made a better decision. The more it costs you, the closer you are to succeed.…Read More
We live in hurried times, much more than it has been in years, so we must stop for a moment to analyze how the world is developing today, and of course, we also begin to vibrate at its own pace. 2020 is full of new challenges for us as entrepreneurs in a highly competitive world, but it is also exciting to prepare to surf that great wave of changes that are coming, right?
Based on what is estimated to be the year 2020, we have prepared for you a list of 3 essential tips to take into account so that your business is not a newspaper from yesterday but constant news throughout the year:
Well, we start with the obvious, and that is that we are talking about 2020! That “wait until I get home to check” excuse no longer works because we literally have connectivity at our fingertips everywhere. If it is not on our computer, it is on our laptops, but on our smartphone, but on our tablet, and if not even on our watch! There are endless options to stay connected to our business from anywhere, anytime, plus basically, any establishment has free Wi-Fi.
Being able to always be there allows us to be one step ahead of those who are not, so for this coming year, aim to be connected to your customers and all the needs of your business from the wide variety of devices it offers us.
And this is aimed at all the managers of a company, physical or online, since every day the cash becomes less important; actually, most of the payment transactions are being executed electronically, so it is estimated that in 2020, this fact will take greater meaning.
We don’t want to give our customers an excuse not to make a purchase, do we? So the most logical thing is that in this 2020 we have available to them as many alternatives as possible so that they can pay for their product or services: points of sale, Paypal, transfers to different international bank accounts, etc.
As we said above, there really is no excuse to keep you disconnected, and at this point, we emphasize how important the phone is in these times. Smartphones have become an extension of the arm of most people; let’s be frank; we use it for absolutely everything. We can buy anything out there, pay bills, communicate with someone no matter where they are, and entertain ourselves, anyway! If we could choose a device that is really transcendental and very important, surely the smartphone would win the jackpot.
Thinking about this same fact is that one of our recommendations for 2020 is that your company if it is viable and significant has its own app. Why does it? Because the applications are very easy to use -as long as they are well designed-, in addition to being the perfect pretext to be very close to your customers at any time. Depending on the activity that your brand develops, you can create a very functional app that complements your website.
Currently, the competition in the market is fierce in all sectors, and this is why companies that know how to position themselves well in the market and carry out good marketing have undoubtedly a lot of livestock in order to improve their sales and keep themselves well above their sector.
It is important to work locally
Firstly, with this type of company, it is essential to do marketing locally. This means that it is important to work well in marketing to be able to position yourself well in the locality, obtaining the favor of other types of companies and entities at the local level. It can be interesting to enter the chamber of commerce and different associations at the local level, make announcements in local media, and of course, also position the company online locally.
You have to analyze everything
It is certainly very important to analyze everything if we really want to position our home services company very well. It is important to keep a good track of all marketing actions, both those that we carry out externally as well as online and of course, you should always correct the things that are not working and maximize those that are serving something to continue positioning your home services company in a very efficient way and consolidating it in the market.
Customer service is the key
Another point that must be completely clear from the beginning is that taking care of customer service is key. For this, we recommend always using some assistance software or also online chats for the shopping cart to make your customers feel truly valued and to be able to retain them. It is also important to improve your website because this will improve the experience of your customers and will undoubtedly improve the positioning of your company.
He knows the market very well
It also seems especially important to us that you pay a lot of attention to the market, your competitors and all the companies in your sector in general to discover new ways to reach your customers, see what you don’t have to do, offer interesting things and generally find many Alternatives to improve your marketing in a much more efficient and intelligent way, because many times it is not about doing more things, but doing them better to really get there.
At this point, it is also very interesting that you follow the latest marketing trends, always checking web pages in the same sector to see what works and what does not work. If you know all the trends at a technological level and also the best techniques, without a doubt in a short time you will be able to take your business to the top, and also you will be able to share very interesting news and data with all your clients in your social media accounts.
Always define your goals
Finally, to succeed with your home services company, it seems essential to us that you bear in mind the importance of defining your goals very well. If you have a business that has surely been told that you should think big but focuses on the local and with the marketing plans, the same thing happens. You should not waste time or resources investing in advertising in places where you are not going to provide a service. The best things you can do are focus on your area and offer the best possible service.
You can use online and offline advertising, create a quality website and take care of SEO positioning and in general also take great care of social networks to offer a great service for the home and attract many customers with your marketing campaigns only by focusing them well and focusing on what that really interests you.…Read More